PROPEL
PR Positioning & Visibility for Your Next Level
Reputation Opens Doors • Visibility is Strategic • Credibility is Earned • Momentum Compounds •
the inaugural session kicks off
September 2026
12:00 - 2:00 PM CST
You're a master in your field.
You've achieved success and your revenue shows it.
But do the right people know about you?
PROPEL is a limited-availability strategy experience for those ready to be seen, trusted, and selected at the next level.
Your brand, story and success deserves more than attention.
it needs recognition from the people and platforms of influence in your industry.
You’ve built something significant. You’ve developed expertise that creates real impact. And you’ve been winning for a while now, but you’ve been playing small. The gap between where you are and where you’re going isn’t about working harder. It’s about being seen differently. By the right editors, on the right stages, in the right rooms where decisions about leadership, authority, and influence are quietly made.
If your growth has stalled and you’re exhausted fighting the algorithm, it’s time to be more strategic.
PROPEL begins with a 2-hour group intensive session that gives you the knowledge, strategy, and tools to move your brand forward without the overwhelm.
Following the group session, our team then gets to work to deliver a custom implementation guide customized for your way forward that includes a custom PR roadmap, ready-to-pitch stories, and the confidence to implement your visibility plan without hiring a PR agency.
We will…
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Position you as an authority in your field
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Connect you to the media, stakeholders, and decision makers who matter
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Give you a clear, actionable roadmap tailored to your goals for the next 45 days
This isn’t theory or inspiration. This is your next level visibility, mapped out and ready to execute.
the
PROPEL
experience
PART 1:
Intimate Group Strategy Session
2 hours that move your reputation forward - FAST.
First hour: Strategic Training
We cover the foundations that most people get wrong: positioning that reflects your next level (not your last one), credibility signals that editors and decision makers actually trust, and the art of pitching in a way that gets you selected.
Second hour: Live Working Session
Real-time feedback. Custom conversations. Individualized guidance tailored to your specific industry, audience, and goals while learning from others. This is where strategy becomes actionable, and where you gain the clarity that’s been missing.
PART 2:
Your Custom Strategy & PR Roadmap
Two weeks following the group session, each Propel participant will receive a complete, customized implementation toolkit:
45-Day PR & Visibility Roadmap:
A focused, step-by-step plan designed to create momentum without overwhelm. You’ll know exactly what to do, when to do it, and why it matters.
Clear Positioning for Your Next Level:
Messaging that reflects where you’re going.
Customized Pitches:
A total of 3 strategic pitch angles aligned with the media outlets, stages, and stakeholders that impact your growth. No guessing. No generic templates.
Follow-Up & Tracking Framework:
Tools and guidance to support execution and accountability after the session ends. Because strategy without follow-through is just inspiration.
Seats are intentionally limited to 12 participants to preserve depth, discretion, and impact.
What happens after you register?
01
You’ll receive
immediate confirmation
and session details
02
Pre-session
questionnaire to share
important details
03
Invitation to the
Propel workshop
04
Your 45-Day PR &
Visibility Roadmap
(2 weeks later)
05
Follow-up resources and
tracking tools to maintain
momentum
Media features aren’t just visibility wins, they are credibility accelerators that last. They quietly shape who is seen as a leader, expert, or industry voice. Editorial validation matters more now than ever.
In a crowded landscape where attention is fleeting and trust is waning, print and digital editorial coverage remains one of the most powerful ways to elevate perception, authority, and influence.
In this workshop, you’ll discover…
How editors decided who gets featured and what makes a story irresistible
Why media features still define industry leadership
Exactly what to pitch, who to pitch, and how to position your story
How to create a repeatable roadmap to next-level visibility
Walk away with not just your next feature, but a higher standard for how your brand is seen, trusted, and taken seriously.
notable client placements
Meet Your Strategists
lyndsey akers
LEAD STRATEGIST & PR CONSULTANT
Lyndsey Akers is a nationally trusted PR strategist known for helping founders and mission-driven leaders translate expertise into editorial authority.
With more than 15 years of experience in high-stakes environments, she has built and grown brands by enhancing client reputation, credibility, and influence. As Founder and CEO of Akers&Co, Lyndsey is sought after for her ability to demystify the media landscape, align PR with business growth, and position leaders as the voices editors seek and audiences trust. Her clients have been featured in tier 1 media outlets, industry trade media, and on stages that matter.
andi adams
PR STRATEGIST & CO-COACH
Andi is a brand builder with 20 years of experience in business consulting and marketing. Andi serves as the Akers&Co Director Client Strategy leading and client service delivery across the agency for retainer and coaching clients.
Whether helping leaders launch businesses, new initiatives or secure meaningful media features, Andi always leaves a team better than she found it: making organizations healthier, more human, and more effective.
the inaugural session kicks off
September 2026
12:00 - 2:00 PM CST
Only 12 seats available.
The PROPEL Experience
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Two-hour small group coaching session with focused, personalized discussions
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3 Custom Pitches to Your Target Media
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45-day PR roadmap complete with tools & resources to implement successfully
$1,199
Private Implementation Sesson
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60-minute 1:1 with Andi, PR Strategist
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Brainstorm your rollout plan
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Get feedback on your implementation efforts
+ $250
Optional Add-On
Akers&Co know their craft.
they're very good at it.
Frequently Asked Questions About PROPEL
Ideally, you have a strong digital footprint and a successful offer/product. You know your audience and the gaps in your visibility strategy. If you’re perplexed about how to secure magazine features, TV interviews, digital articles and bigger opportunities - you’re ready to PROPEL.
YES, though the value is in the real-time personalization, not passive viewing. PROPEL is a live, intimate working session designed for live interaction and customized feedback. All attendees will receive access to the recording.
We STRONGLY recommend registering if you can attend the live 2-hour session. The experience is designed to be collaborative and immediate. Your experience and personalized approach will differ if you are unable to attend live.
Not at all. PROPEL is designed for professionals at all stages of their visibility journey, whether you're just starting to think about broader outreach or you've had features before and want to be more strategic.
PROPEL strategies apply across industries. Past participants have included interior designers, tech founders, authors, executive coaches, financial advisors, and more. The frameworks are universal; the application is customized to you.
You can select the Private 1:1 Implementation Session during checkout or add it after your PROPEL session.